To rival Android, Linux operating systems, Samsung Electronics, the electronic giant has announced its own open mobile operating system called as bada, which means “ocean” in Korean. It is designed for use in Smartphones and will enable rich user experience in various applications. The new operating system will be launched in December this year, when its SDK (Software Development Kit) is planned to be made available. The company predicts that bada-powered devices will become a major thrust in the market in 2010.
Bada operating system
Samsung announced the bada operating system on 10 November, 2009, and the company expects that the first mobile phone based on the operating system will be displayed in the first half of 2010, and will be available to consumers in the second half of 2010. It is reported that the company also plans to introduce a “bada application store.” However, Samsung is already selling Smartphones running on Microsoft’s Windows Mobile and Google’s Android operating system.
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Korean giant Samsung claims that 42 percent of phone users worldwide will pay to download applications. That’s ahead of the launch of its Bada platform.
Bada is Samsung’s “open” mobile platform and the firm said the survey showed that 54 percent of the people it surveyed will pay up to $8 for each application downloaded.
The most popular applications, according to the survey, are travel and navigation applications, photography, work and shopping.
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Samsung at an event today provided some early feature details of its bada mobile platform ahead of its actual SDK release. Every phone will have a relatively high specification with a multi-touch wide VGA (roughly 800×480) screen as a minimum for its interface. They will also have to have at least 3G, GPS and Wi-Fi as part of the feature set.
The software will have its own interface but can also accept layers; the first bada phone from Samsung should run TouchWiz 3.0, an as-yet unreleased variant of its custom interface also found on Windows Mobile phones like the Omnia II. It should support extra features like fine-grained vibration control as well as face detection and general activity sensors. As an open design, it will give developers access down to the contact and phone services.
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Today Samsung held a launch event in London, England for their brand new Bada mobile operating system platform. If you want to know all the details of Samung Bada then you’re both in luck and out of luck. I would explain myself but Eric Zemen from Information Week has already done a pretty brilliant job:
To call today’s event a waste of time would be an understatement. Bada was first announced by Samsung last month. Bada is going to be Samsung’s new feature phone platform, and promises to deliver the smartphone experience to non-smartphone devices. Today’s audience hoped to learn more, as this was to be the official launch of the new mobile operating system. Only there was no launch.
Sure, lets of guys with fancy title got up and talk, but I didn’t learn anything new. Not only did I not learn anything new, Samsung didn’t have any demos, any phones, or even any screen shots of what the new OS will look like and how it performs. Instead, we were blasted with buzzword after buzzword after flowery statement after flowery statement.
Samsung shared nothing real. (OK, they did say that Bada will have a Flash-based UI, is compatible with C++, and will become the next generation of its TouchWiz user interface.) But that’s it.
After making a lot of promises, Samsung trotted out some of its committed developer partners. My favorite was the head of Twitter’s mobile business. He got up, introduced himself, and said “we’re excited about the opportunities that Bada presents” and then he left. Samsung flew him half way around the world for that?
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Samsung is finding that increased demand for its touchscreen phones doesn’t necessarily lead to increased profitability — which is why investors will be keeping a close eye on next week’s unveiling of bada, an open mobile platform designed to sit atop the company’s proprietary operating system.
Samsung will offer details about the platform and deliver the SDK at a media event in London. If the company can attract developers to the platform, bada could be a key differentiator for Samsung, boosting overall phone sales and helping to shore up diminishing margins. So the platform could play a huge role as the smartphone space increasingly becomes centered on software — not hardware.
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Samsung, after unveiling its open mobile platform for touch screen-based mobile phones, bada, earlier this month, and launching a related web site, has confirmed the date of its December launch event to deliver the SDK: Dec. 8th. According to Samsung’s invitation, the event will take place at Vinopolis in London, and Dr. Hosco Lee, EVP and head of the Media Solution Center (MSC) at Samsung Electronics, will preside. An event in San Francisco is slated to follow the London launch.
Samsung’s bada will add to what is becoming heated competition among open mobile platforms, especially with Android gaining momentum. One big question surrounding bada is how ready developers will be to get behind it. It’s said to be a software layer, not a fully realized operating system, that would sit on top of Samsung’s proprietary operating system. That could raise questions among developers about how truly open it is. We’ll know more Dec. 8th.
Samsung may be sponsoring the Enlightenment window manager project and Enlightenment may be a component in Samsung’s bada mobile operating system. The Enlightenment project, which has been around since 1997, announced today that it was working with a “top-tier electronics maker” which “produces millions of mobile phones, televisions, sound systems and more”.
The announcement said that this vendor was actively sponsoring the development of Enlightenment and that one of the results of this development would be a version of Enlightenment tuned for use on a small screen with touch control. Screen sizes of 240 by 320 to 800 by 480 are discussed for the target devices. Phoronix has examined the change logs for the Enlightenment project and found that Samsung Electronics has recently committed code to the project. Samsung’s LGPL3 licensed contribution, Editje, is a graphical editor for edje files, used to lay out skinnable Enlightenment applications.
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Yet another smartphone OS, Bada! Do we really need another smartphone OS? Samsung thinks so… its new Bada OS will debut next month, with the first handsets and Bada app store due by min-2010.
Samsung is shuffling the cards in its smartphone deck and adding its own operating system to the current line-up of Android, Windows Mobile and Symbian devices.
Named Bada – Korean for ‘ocean’ – the OS is believed to be based on Linux. But while Samsung trumpets Bada as an ‘open platform’ this doesn’t necessarily mean ‘open source’.
Bada is intended to reach down into lower-end ‘feature phones’ as well as smartphones, and may replace Samsung’s proprietary OS on those devices. It’s also speculated that once Bada takes off, Samsung will ditch Windows Mobile and Symbian for the home-grown OS.
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